Category Archives: Marketing
Do you properly communicate the value of your business?
Businesses tend to communicate just what they offer in very basic terms. By leaving out a lot of the value they bring to the table, they are hurting themselves, because the consumer does not see that value, and thus they only look at the product or service and compare on price. By adding a lot [...]
Read MoreBuild a Funnel, Get More Business
Sometimes people think that a marketing funnel is just for hardcore sales organizations. I have news for you. If you are in business, you are a sales organization. And building an effective marketing funnel could drastically improve your sales and grow your business! Your first question might be, “What exactly IS a marketing funnel?” A [...]
Read MoreTwo Excuses For Not Marketing
You’ve heard the analogy about what excuses are like, and the fact that everybody has one. If you haven’t, well, better that I not enlighten you. Anyway, whenever I am speaking to a small business about improving their marketing, I often get one of two excuses. “Business is good right now. I don’t need to [...]
When and How Should a Business Follow Up With Clients?
This is a question that many people ask when I do speaking engagements. Follow-up is one of those things that many small business owners feel is important, but they make excuses like they don’t have the time or the money or some other reason. The simple answer to that question is “Any way you can, [...]
Read MoreThe Only 3 Marketing Tools You Need
When someone starts a business, they are usually going through a whirlwind of emotions – fear, excitement, anticipation. Everyone goes in hoping this will be their golden ticket, and afraid it will leave them broke and broken. Many of them understand on some basic level that marketing is required in order to grow a business. [...]
Read MoreNot All Marketers Are Created Equal
I have a client who is also the client of another marketing firm. The problem is, he doesn’t want to be a client of the other company. Before my company entered the picture, this other company gave him a slick sales presentation. In the excitement of the moment, envisioning the massive hoard of new clients [...]
Why Competing on Price Sucks
The fine art of marketing has been largely relegated to history. Superstores and large corporations have trained consumers to chase the lowest price. And this practice has, in turn, trained salespeople and small businesses to try to compete on price. Instead of trying to brand themselves to stand out from the competition, companies lead with [...]
5 Signs That Your Marketing Might Suck
5 signs that your marketing might suck. Such topics as marketing tracking, synergy, marketing message, and other aspects of marketing are discussed.
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